Email Inspiration from Parachute

This email builds trust immediately by stacking multiple forms of social proof. The series of images featuring media logos, awards, and review counts creates a powerful narrative of quality before presenting the products. It’s a confident and effective approach to persuasion.

Disclaimer: Parachute own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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