Email Inspiration from Vimeo

The oversized, vibrant blue call to action is impossible to miss. Paired with clear copy and a subtle arrow icon, it creates a powerful and direct path for the user to claim their virtual ticket. The clean layout keeps the focus entirely on this primary action.

Disclaimer: Vimeo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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