Email Inspiration from Calgary Flames Insider

The email’s hierarchy is spot on. Leading with a bold score graphic immediately tells the story of the game. This value-first approach makes the transition to the merchandise section feel natural and unobtrusive, respecting the fan’s primary interest.

Disclaimer: Calgary Flames Insider own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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