Email Inspiration from ACLU California Action

This text-heavy update is made highly scannable by using bolded headlines for each legislative point. This simple formatting choice creates a clear hierarchy, allowing readers to quickly grasp key accomplishments without getting lost in the dense copy. The single CTA is well-placed after the report.

Disclaimer: ACLU California Action own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Scout’s honour.

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