Email Inspiration from NBA

The email effectively uses a strong black and white palette in its header and footer, providing good brand consistency. The personal message from the commissioner uses live HTML text, enhancing accessibility and readability. However, the “Dear Brand” placeholder indicates a missed personalization opportunity, and the game schedule is entirely image-based, which could limit accessibility for some users.

Disclaimer: NBA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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