Disclaimer: Up World own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Up World
The conversational tone and engaging photography effectively introduce the brand’s story. Using live HTML for the main body text and the prominent call-to-action button is excellent for accessibility and mobile responsiveness. The initial reliance on images to set the scene could impact deliverability or rendering if images don’t load for some recipients.
