Email Inspiration from Buffalo Bills

This email effectively uses bold, full-width photography to showcase different fan experiences, creating immediate visual impact. The clear, live HTML call-to-action buttons for each section provide excellent accessibility and user engagement. However, the heavy reliance on images for the main content might lead to issues if images are blocked, potentially impacting content visibility.

Disclaimer: Buffalo Bills own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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