Email Inspiration from West Ham United F.C.

The email effectively uses bold brand colors and striking full-width imagery to capture attention for the Liverpool ticket sale. Clear HTML text highlights key details and pricing, but an unpopulated personalization placeholder is present. Many prominent calls to action are embedded in images, which could impact accessibility and user engagement if images are blocked.

Disclaimer: West Ham United F.C. own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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