Email Inspiration from Edmonton Oilers Hockey Club

The full-width hero images immediately establish the Movember campaign’s purpose, with clear, live HTML text effectively explaining the cause and how to get involved. The prominent ‘SIGN UP’ button is an accessible HTML element, guiding users clearly. While the visual impact is strong, using several large images could potentially affect load times or rendering in some email clients.

Disclaimer: Edmonton Oilers Hockey Club own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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