Disclaimer: Milla own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Milla
The email grabs attention with bold, full-width imagery that does all the heavy lifting—using animated gifs and strong visual contrast to drive momentum from intro to CTA. We like how the primary “Shop Now” message appears instantly above the fold with no competing elements. This layout makes a solid case for letting visuals lead when brand and product photography are strong.
