Email Inspiration from Lacoste

Smart use of neutral tones with strategic pops of green gives this email a clean visual rhythm that keeps the scroll engaging. The layout alternates full-width lifestyle shots with tight product groupings, guiding the eye smoothly and reinforcing the “city silhouette” theme. We especially like how CTAs are minimal but consistent—anchoring each section without disrupting the aesthetic flow.

Disclaimer: Lacoste own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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