Recorded on Nov 24, 2025 10:00 AM
Tired of recreating the same email layouts from scratch every single time? In this 40-minute webinar, I break down why most email teams are stuck in a painfully slow production cycle—and how an email design system can cut your campaign creation time in half (or better).
What You’ll Learn
If you’re spending 2-4 hours designing each campaign and another 1-2 hours rebuilding it in your ESP, this webinar is for you. We walk through:
The Problem with Traditional Email Production
Most teams are stuck in a cycle that looks like this: Marketing creates a brief → Designer creates a new design from scratch → Developer recreates it in HTML or a drag-and-drop tool → Everyone compromises on the final result because it doesn’t quite match the original design. It’s slow, frustrating, and leads to inconsistent branding.
What an Email Design System Actually Is
Think Lego blocks for email. Instead of designing each campaign from scratch, you build a library of reusable components (headers, buttons, content blocks, footers) that your team can mix and match to create on-brand emails in minutes, not hours.
The Business Case for Building One
Faster production, fewer bottlenecks, consistent branding, and significantly shorter time-to-deployment. Plus, when you need to update your logo or refresh your brand, you update it once instead of across 50+ templates.
Live Demo: Building a Design System from Scratch
I actually build a functional email design system live in Figma—complete with components, variants, and properties. You’ll see how to:
- Set up your design system structure using Figma pages
- Create reusable components for headers, footers, buttons, and content blocks
- Use Figma’s component system to ensure consistency
- Update components in one place and have changes cascade everywhere
- Build a complete campaign using only pre-approved components
Bonus: How the Email Love Figma Plugin Fits In
Once you’ve built your design system, I show you how our plugin lets you export directly to your ESP (Salesforce, Braze, Iterable, HubSpot, Customer.io, and more) with a single click. No more rebuilding in code or drag-and-drop editors.
Who This Is For
- Email designers tired of recreating layouts from scratch
- Marketing teams dealing with developer bottlenecks
- Anyone who’s ever looked at a campaign in their ESP and thought “this doesn’t look like what I designed”
- Teams doing a brand refresh who don’t want to update 50 templates manually
- Designers who want to use Figma for email (where 60%+ of email teams already work)
The Demo Brand
We build the entire design system live using UNICEF as the example brand—creating a real, functional system you could actually use (seriously, if you’re from UNICEF and you’re watching this, it’s yours).
Real Talk
Look, I’ve been designing and coding emails for 15+ years. I’ve personally lived through the pain of the traditional email production process. The difference between working with and without a design system is night and day. This isn’t about making things “slightly” better—it’s about fundamentally changing how fast your team can move.
Watch the webinar above to see exactly how to build your own email design system in Figma (even if you’ve never built one before).
Questions? email us at [email protected]
Speakers
Andy King
Founder, Email Love
Andy King is the founder of Email Love, an email marketing intelligence platform that curates and analyzes campaigns from over 5,000 brands. With 15+ years of experience at ESPs like Campaign Monitor, Sailthru, and Liveclicker, Andy has designed, coded, and shipped thousands of email campaigns. He created the Email Love Figma Plugin to solve the workflow inefficiencies that plague email production teams—letting designers work in Figma and export directly to any ESP without rebuilding in code. Andy writes weekly about email design, strategy, and the realities of building a bootstrapped SaaS business.
