Recorded on Dec 3, 2025 9:00 AM
Manually adding translation tags to every headline, button, and URL in your multilingual Braze campaigns? There’s a faster way. In this 30-minute webinar, I show you how we turned a process that took hours into one that takes minutes—and how you can do the same for your team.
What You’ll Learn
If you’re translating emails into multiple languages and spending hours wrapping every piece of text with translation tags, this webinar will change how you work. We cover:
The Multilingual Email Problem
Most teams translating into 10, 20, or 30+ languages are stuck in a painful workflow: Design the campaign → Manually add translation tags around every headline, paragraph, button, and URL in Braze → Export to translation tool → Test all variations → Fix layout breaks when German text is 30% longer than English. It’s time-consuming, error-prone, and doesn’t scale.
How Braze Multi-Language Locales Actually Work
Braze’s locale feature lets you send one campaign that adapts based on each subscriber’s language preference (FR for French, DE for German, etc.). Great in theory, but the documentation says you have to manually wrap every piece of text with translation tags and unique IDs. That’s where teams get stuck.
The Manual Translation Tag Nightmare
Here’s what most Braze users are doing: Opening the drag-and-drop editor, finding every text block, wrapping it with translation tags, assigning unique IDs, doing the same for alt text and URLs, then repeating for the next campaign. One of our enterprise customers told us this was adding 3-4 hours to every campaign. Unacceptable.
Our Solution: Automatic Translation Tags from Figma
We built a feature into the Email Love Figma Plugin that automatically wraps all your text, buttons, and URLs with Braze translation tags when you export. No manual work. No forgetting a headline or button. Just flip a switch, and your email exports ready for translation tools like Smartling or Localize.
Live Demo: Figma → Braze → Smartling
I build an Apple email live in Figma using reusable components, export it to Braze with translation tags automatically applied, connect it to Smartling for translations, and show you the final result in English, French, and German. You’ll see:
- How to design emails using component libraries in Figma
- How to export to Braze with one click (translation tags included)
- How Smartling pulls the content, translates it, and pushes it back to Braze
- How text expansion works when German adds 30% more words
- Why buttons need to expand and contract automatically (and how we handle that)
Bonus: What About Image Translations?
I address the trickiest part of multilingual campaigns—text inside images—and explain why translation tools can’t handle this automatically (and what your workarounds are).
Who This Is For
- Lifecycle marketing teams at SaaS, ecommerce, or DTC brands translating into multiple languages
- Braze users spending hours manually adding translation tags
- Email designers who want to keep designing in Figma instead of clunky ESP editors
- Anyone sending campaigns to global audiences who’s tired of slow, manual processes
- Teams using translation tools like Smartling, Localize, or Phrase
The Brand We Built
We use Apple as our demo brand, building a clean, component-based email design system that exports perfectly to Braze with full translation support.
Real Talk
I’ve worked at Campaign Monitor, Emma, Sailthru, and other major ESPs. I’ve seen how painful multilingual campaigns are firsthand. When we started working with enterprise Braze customers, we kept hearing the same thing: “We love Braze’s locale feature, but manually adding translation tags is killing us.” So we fixed it.
This isn’t about making things slightly better. It’s about taking a 3-4 hour manual process and reducing it to 5 minutes. If you’re translating emails into multiple languages, you need to see this.
Watch the webinar above to see exactly how to speed up your multilingual Braze campaigns by 10x (even if you’ve never used our plugin before).
Questions? Email us at [email protected], join our Discord community, or book a demo with us.
Try the Email Love Figma Plugin free: https://www.emaillove.com/figma-plugin/
Speakers
Andy King
Founder, Email Love
Andy created the Email Love Figma Plugin to solve the workflow inefficiencies that plague email production teams—letting designers work in Figma and export directly to any ESP without rebuilding in code. Andy writes weekly about email design, strategy, and the realities of building a bootstrapped SaaS business.
Matt Hayes
Founder, EmailStack
Matt is the co-founder of EmailStack, a company for email-focused SaaS brands like Email Love (email inspiration, insights & Figma-to-HTML plugin), Mailyser (deliverability & content analysis) and more. Before this, Matt founded Kickdynamic, an email personalization platform he grew into a multi £m ARR business and sold to Litmus in 2021.
