Disclaimer: '47 own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and super bowl email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from '47
’47 Brand capitalizes on Super Bowl timing with a well-organized team merchandise showcase. The split layout dividing Patriots and Seahawks content creates natural shopping pathways, while product grids on a neutral gray background let the team colors pop. Strategic placement of the loyalty program CTA and hat quiz adds value beyond pure promotion, keeping fans engaged beyond the big game.
