Email Inspiration from BMW M

BMW M delivers a high-octane email experience with cinematic product photography and a dark, commanding color palette. The precision layout mirrors the engineering ethos of the M division, with bold typography and dramatic hero imagery that make every scroll feel like a lap around the track.

Disclaimer: BMW M own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to automotive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Unsubscribe instantly any time.

Similar Email Inspiration

View All ➝
Thumbnail

Figma to ESP with 1 click

Loved by designers & marketers