Email Inspiration from Airbnb

Airbnb’s welcome email exudes simplicity and inspiration. The hero animation draws you in, while the clean layout and conversational tone make exploring features feel intuitive and exciting. Paired with clear CTAs and thoughtful imagery, it’s a perfect blend of wanderlust and utility. Beautifully executed!

Disclaimer: Airbnb own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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