Email Inspiration from Arsenal FC

Talk about a personalized welcome done right! Arsenal scores big with this dynamic welcome journey, merging my last name onto the back of the shirt. We’re loving how they’ve balanced the iconic red branding with those clean white content blocks, while the three-column feature layout makes the value props sing. Sharp use of personalization to build that fan connection from day one.

From:

Arsenal FC on February 7, 2025

Subject: Andrew, thanks for joining the team!

To: Andy King <[email protected]>

Features:

Disclaimer: Arsenal FC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.