Luke Kline

We talked to 100+ marketing teams about AI. Here's what no one is saying.

I'll just say it: the codification of lifecycle marketing is here

I couldn’t find a lifecycle marketing job board, so I built one instead.

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.