Disclaimer: Bespoke Post own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cyber monday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Bespoke Post
Bespoke Post’s subject line, 01110011011010000110111101110000, definitely stood out. Using binary for “shop” added a layer of curiosity in a sea of typical Cyber Monday subject lines. While it might not resonate with everyone, it’s a clever way to catch attention and spark intrigue. A bold move, for sure!
