Email Inspiration from Bespoke Post

Bespoke Post’s subject line, 01110011011010000110111101110000, definitely stood out. Using binary for “shop” added a layer of curiosity in a sea of typical Cyber Monday subject lines. While it might not resonate with everyone, it’s a clever way to catch attention and spark intrigue. A bold move, for sure!

Disclaimer: Bespoke Post own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cyber monday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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