Email Inspiration from Big Bus Tour

The use of oversized, all-caps headlines ensures the message is unmissable, while the warm color palette mirrors the inviting travel experience. The call-to-action buttons pop with contrasting colors, making them easy to spot and click. A well-structured layout keeps the content digestible, leading subscribers from destination highlights to booking.

Disclaimer: Big Bus Tour own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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