Email Inspiration from Charlotte Tilbury

Charlotte Tilbury’s pre-launch email cleverly mimics an internal email chain between employees, complete with a “Recalled Message” banner, “CONFIDENTIAL/INTERNAL” text, and “Sent from Outlook for iOS” messages. This innovative approach surely piqued subscriber interest by making it look like an authentic exchange. However, our only concern is that some subscribers might not realize it’s a marketing email, potentially causing confusion. Nonetheless, it’s a bold and creative tactic that stands out!

Disclaimer: Charlotte Tilbury own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pre-launch email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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