Email Inspiration from Charlotte Tilbury

Charlotte Tilbury’s pre-launch email cleverly mimics an internal email chain between employees, complete with a “Recalled Message” banner, “CONFIDENTIAL/INTERNAL” text, and “Sent from Outlook for iOS” messages. This innovative approach surely piqued subscriber interest by making it look like an authentic exchange. However, our only concern is that some subscribers might not realize it’s a marketing email, potentially causing confusion. Nonetheless, it’s a bold and creative tactic that stands out!