Email Inspiration from Chess.com

This email from Chess.com checks all the right boxes for clarity and visual engagement. The bold, clean call-to-action buttons make the next step obvious, while the feature highlights are simple, effective, and supported by fun, colorful icons. It’s an excellent balance of information and design, guiding users effortlessly toward a free trial. Well-played! ♟️

Disclaimer: Chess.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital products email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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