Email Inspiration from Cotopaxi

This Welcome email from Cotopaxi is unique in that they forego product entirely and instead opt for a note from the founder on the companies purpose and mission. Simple and well done.

Disclaimer: Cotopaxi own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Scout’s honour.

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