Email Inspiration from Adina Reyter

Cropped to the collarbone, the portrait pulls focus straight to the layered paperclip chain and the small motif pendant — a piece, not a campaign, doing the heavy lifting. The wordmark’s quiet placement at the top resists competing with the photography. Letting one styling story open the email is a useful counter to gridded product walls.

Disclaimer: Adina Reyter own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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