Email Inspiration from Agent Provocateur

Agent Provocateur handles a sensitive topic with grace. The soft color palette and elegant typography create a premium, supportive feel. The primary call-to-action directs to an awareness resource instead of a product, which effectively builds brand trust over pushing a sale.

Disclaimer: Agent Provocateur own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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