Email Inspiration from The Body Firm

Using customer testimonials with bolded key phrases is a smart way to integrate social proof. This approach makes benefits like ‘product delivers’ easily scannable and adds credibility to the promotional copy.

Disclaimer: The Body Firm own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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