Email Inspiration from Alessi

Scattered tableware arranged against a clean white background turns a product launch into a curated gallery moment. Alessi leans on the visual strength of Sottsass’s geometric blue patterns to carry the email, keeping copy minimal and letting the editorial photography speak for itself. The layout feels more like a design publication spread than a retail email — a strong approach for heritage brands with iconic visual assets.

Brand Insights

From:

Alessi on February 22, 2026

Subject: La Bella Tavola: a Sottsass icon

Preview: Explore the new collection

To: Andy King <[email protected]>

Features:

Disclaimer: Alessi own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.