Disclaimer: APOTHEKE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from APOTHEKE
Moody product photography on dark backgrounds turns candles into something closer to perfume editorial — every wick lit, every shadow intentional. APOTHEKE pairs the imagery with a restrained type system that lets scents do the talking, then funnels everything into a single category CTA at the bottom. A reminder that one strong CTA beats five lukewarm ones.
