Disclaimer: APOTHEKE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from APOTHEKE
Structuring an email around the clock — before the heat, midday, evening after dark — turns a candle lineup into a narrative you actually want to read through. Each time block pairs two scents with a one-line mood note and its own photograph, so the grid never reads like a catalog dump. The italic display headline and muted, naturalistic styling give it an editorial calm that suits the product. It’s a strong template for selling a full range without resorting to a price wall.
