Disclaimer: APOTHEKE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from APOTHEKE
Scent is famously hard to sell in pixels, so this send translates it into a vertical ladder of macro photographs: cracked vanilla bean, split coconut, raw sandalwood, each paired with a single evocative line. The warm, creamy palette carries a consistent mood from hero to footer. Poetic microcopy like gone in a breath conjures a fragrance better than any ingredient list could.
