Email Inspiration from AppSumo

A headline that doubles as creative advice positions the marketplace as a discovery experience rather than a deal hunt. The layout uses bold editorial hierarchy to guide the reader through a concept before selling anything. Reframing your platform utility as a mindset rather than a feature unlocks a different kind of engagement.

Disclaimer: AppSumo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to b2b and digital products email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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