Disclaimer: ARRIVAL own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from ARRIVAL
ARRIVAL’s re-engagement email strikes the perfect balance between understanding and urgency. The dashed-border navigation pills at the top create a playful, approachable feel that contrasts beautifully with the structured layout below. What makes this standout is the empathetic opening that acknowledges inbox overload without being pushy, followed by clear step-by-step instructions that remove friction from the conversion process.
