Disclaimer: Art of Sport own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Art of Sport
A black-and-white portrait cropped tight enough to feel confrontational sets a tone that most personal care brands avoid entirely. The body copy reads as brand philosophy rather than product pitch: recovery is framed as preparation, not rest. Without showing a product in the hero, the email makes a character argument — this is a brand for athletes who don’t switch off.
