Email Inspiration from Asana

This Asana email makes a bold impact with its clean, modern typography and crisp layout. The oversized headline draws the eye immediately, while the spacious design ensures readability. We love how the high-contrast CTA buttons stand out, making it crystal clear where to click next. A thoughtful touch: the subtle use of color and icons to break up information, keeping the content digestible.

Brand Insights

From:

Asana on February 27, 2025

Subject: We’ll do the work you don’t want to

Preview: (Well, we won’t. But automation will)

To: Andy King <[email protected]>

Features:

Disclaimer: Asana own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas and b2b and saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.