Email Inspiration from Backdrop

Color-name subject lines like “BRODERIE” are inside jokes for an audience that already shops you—and the email rewards that familiarity with a color story built around a single rich shade. The composition treats the swatch like a hero product, complete with paired vignettes. Worth studying for any brand whose SKUs ARE the content.

Disclaimer: Backdrop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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