Email Inspiration from Backdrop

Stacked horizontal bands of color act as both the hero image and the navigation, each swatch labeled with an evocative paint name like Champagne Bonfire. The restraint is the point: heavy black sans-serif type against the muted palette lets the colors carry all the emotion. A single oversized CHOOSE YOUR PALETTE headline turns browsing paint into a creative invitation. When your product is visual, let the product be the layout.

Disclaimer: Backdrop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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