Email Inspiration from Basepaws

What we keep coming back to is the DNA helix rendered as a footer divider, a small detail that ties the layout together. The periwinkle and lavender palette stays soft against a hero photo that curves along its bottom edge, and the rounded pill button picks up the same violet. Generous whitespace around the centered copy gives the headline room to land.

Brand Insights

From:

Basepaws on July 31, 2026

Subject: Happy National Mutt Day to Your One-of-a-Kind Pup 🐶

Preview: Get to know your mixed-breed dog on a deeper level with DNA insights starting at $79.99.

To: Andy King <[email protected]>

Features:

Disclaimer: Basepaws own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.