Email Inspiration from Bearaby

Framed around ‘Grill Masters, Nap Takers, and Couch Captains,’ the gift guide segments products by dad persona, from ‘the dad who runs hot’ to the one ‘who carries it all,’ so shoppers self-select instead of browsing blindly. Muted earth tones and tactile product photography keep the weighted-blanket textures front and center. The persona-based merchandising is the move to steal for any seasonal gifting send.