Email Inspiration from Before & After Daily

This email is a great example of a curiosity-driven teaser. By showing only the “before” photo alongside a compelling headline, Apartment Therapy creates a strong incentive to click the clear CTA. The clean, editorial layout keeps the focus entirely on the transformation story.

Disclaimer: Before & After Daily own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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