Email Inspiration from BÉIS

Saturated color blocking, think traffic-cone orange against soft beige, does most of the heavy lifting before any copy lands. Luggage shots are tightly cropped, surfacing texture and zipper details that elevate the perceived quality. The structure proves you can stage product flat-lays without making them feel like a catalog.

Disclaimer: BÉIS own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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