Disclaimer: BÉIS own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from BÉIS
A mosaic of poolside and sunset snapshots turns a luggage drop into a full summer mood board. The grid’s bright reds and greens pull the eye before a single line of copy explains the look. “Checked in. Turned up.” keeps the voice playful while the imagery does the heavy lifting. Tactical takeaway: a tight photo collage can communicate a product’s lifestyle faster than any hero shot.
