Email Inspiration from BÉIS

This BÉIS email delivers a visually-driven shopping experience with its bold, full-width imagery and clever use of negative space. The soft, neutral background keeps the focus on the product shots, while the stacked, scroll-friendly layout makes it easy to browse. The CTA hierarchy is clear, guiding subscribers seamlessly from product showcase to purchase.

Disclaimer: BÉIS own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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