Email Inspiration from Benjamin Moore

Soft interior photography with yellow tulips and a sage-green wall sets the spring palette before the copy even begins. Benjamin Moore uses the seasonal shift as a natural entry point for color exploration, with the “Warm Up to Color” CTA positioned directly after a brief, evocative paragraph about optimistic spring hues. The email moves from inspiration to action in under three scrolls — a clean model for any brand selling an experience alongside a product.

Brand Insights

From:

Benjamin Moore on March 17, 2026

Subject: Start Fresh with a Spring Paint Color

Preview: Seasonal paint colors to brighten your day—and your next project.

To: Andy King <[email protected]>

Features:

Disclaimer: Benjamin Moore own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.