Email Inspiration from Bethesda

Set against a glowing green Xbox orb on near-black, the announcement uses a single hero, one bold headline, and one CTA to drive every reader toward the same livestream. Stripping the layout down to essentials suits a time-bound event where competing links would only dilute the click. The dark palette also lets that green logo radiate — proof that contrast can carry an entire design.

Disclaimer: Bethesda own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to video games email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want an email about emails every two weeks?

*the Email Love newsletter sends every two weeks. Scout’s honour.

Similar Email Inspiration

Figma to ESP with 1 click

Loved by designers & marketers