Disclaimer: Betsey Johnson own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Betsey Johnson
The vibrant product photography and clear, stacked layout effectively showcase the collection. An animated GIF dynamically highlights the convertible bag’s versatility, a smart creative choice. While the initial free shipping offer uses live text, many key calls to action are image-based, which might impact accessibility or render poorly if images are blocked.
