Email Inspiration from Birch Lane

Andy King: Clean, modular layout and strong product photography make the email easy to scan; the dark green header with an uppercase nav and a visible free-shipping bar anchors the message. Multiple full-width and grid images showcase categories and offers. Opportunity: CTAs are primarily linked images without prominent buttons, so adding clear, high-contrast buttons would improve click clarity.

Disclaimer: Birch Lane own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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