Email Inspiration from Birthdate Co.

Rich blue illustration with celestial motifs creates an immediately recognizable aesthetic that sets Birthdate Co. apart from every other brand in the inbox. The “WEEKLY HOROSCOPE” header and hand-drawn zodiac artwork transform a product email into a content experience — one that recipients look forward to opening rather than skimming. It demonstrates how a recurring content format can become a brand’s most powerful retention tool.

Disclaimer: Birthdate Co. own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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