Email Inspiration from Blues

The extensive list of member benefits is made highly scannable by using checkmark symbols and short lines of text. This simple formatting choice clearly communicates the value proposition without overwhelming the reader.

Disclaimer: Blues own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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