Disclaimer: Bon Appétit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Bon Appétit: Ultimate tuna melt
Food media email done as a poster: the hero image is shot as if the tuna melt is going to jump off the screen, filling the frame with texture and color before the copy arrives. Bon Appetit’s editorial grid treats each recipe like a cover feature, with bold typographic hierarchy that pulls directly from their magazine DNA. A useful reference for any food brand trying to make a single product feel unmissable.
