Disclaimer: Bonobos own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Bonobos: Summer’s Hottest Shirts
Heavy condensed type and a single blush accent bar frame Five-Star Summer Shirts around social proof rather than markdowns. Pulling an actual five-star review beneath the fold gives the top-rated claim something concrete to stand on. A smart move for a category built on fit anxiety: let other buyers answer the objection before the product shot does.
